Facebook remains one of the most accessed and used social media platforms by adults. This makes Facebook a great avenue for implementing a Facebook marketing strategy to increase your business’ visibility. To jump in on a marketing strategy blind can hurt your brand financially. So, here are seven steps that we compiled to help you get started on how to do Facebook marketing from the ground up.
1. Create relevant Facebook goals
With the right goals that will meet your needs, you are halfway there. Your roadmap is an essential reference to measure the success rate of your Facebook strategy. In setting your goals it is helpful to research to ensure your plans are attainable through your marketing strategy. Make sure this is done right since this will serve as the foundation of your whole marketing process.
2. Familiarize your target audience
Your marketing strategy will depend on your audience. You can research on general Facebook demographics like where users live, the language they speak, their educational status and other important data relevant to getting the persona of your target audience.
4. Actively engage with your audience
Don’t wait for your audience to interact with you first. Since Facebook is a social media network it is built as a network for conversation, discussion and sharing content. These are the basics that you need to keep in mind to grow your community of potential leads. Indeed, you can’t reach everyone but there sure are was that you can increase engagement.
As a brand prompt comments to users’ inquiries is a must, you can also use your account as a way for people to get information. With this, posting at the right time at the right day is crucial to increase the engagement.
Here is some of the best time to post on Facebook:
- Wednesday is the ideal day to post
- 11 a.m. and 1 p.m. on Wednesday is when users are most active
- On weekdays, the best time to post is from 9 a.m. to 3 p.m.
- Sunday is the day where users are less active
- Refrain posting during early mornings or late at night
5. Decide on your content and set the scheduling for each post
Aside from the content itself, you need to decide what types of posts you will use. With Facebook, you have a great selection from stories to status and even group posts. Providing links to consumers for more information on your brand and services is a good technique as well as utilizing images or alternate it with a video.
There are free and paid schedulers but Facebook provides you with the option to schedule your post right from your page. You can check out Sprout’s Viral Post feature to help you pick the best times for your posts to go live based on your highest expected audience engagement. Or you can take note of Tip #3 and use that strategy.
Scheduling and planning your calendar is important to help you save time in the long run; it will also allow you to see the gaps in your posts.
6. Determine your Facebook ads strategy
Facebook ads are a great way for extensive brand exposure. But keep in mind that growth doesn’t happen overnight, you earn it.
Your Facebook Ad campaigns should focus on two important things if you want it to effectively build your brand. Your ad should be cost-effective and relevant.
For beginners, remember to stay within your allocated weekly spend with Facebook to avoid useless clicks. Ad spends can increase dramatically when you do not set the appropriate target. This can be avoided by making your ad relevant. You may want to target a broad audience at first to start building brand awareness but relevance should always be considered for a great Facebook ad.
Creative content is crucial for an effective ad. There are helpful questions you can ask yourself to come up with the right content:
- Does the ad effectively showcase the brand?
- Is branding properly displayed?
- Will viewers get something from the ad?
- Is your tone consistent across your entire page?
- Do you have a clear and precise call to action?
Moreover, keep your content fresh in the viewers’ eyes. It is ideal to update or repurpose your ad content every week or two. Make sure that it drives users to a current purchasing page. Lastly, track the core metrics using a spreadsheet.
6. Aim for employee advocacy
As a brand owner along with your team, you need to be your brand or services’ biggest cheerleaders. You should spearhead making a buzz on Facebook about your brand. This will increase credibility and will attract more people to your brand.
You and your team are the faces of your brand, seeing you sharing information about the brand makes you relatable to potential customers. You should orient your team about this and encourage them to continually post information or positive news about the brand to spread brand awareness.
7. Monitor your Facebook marketing strategy
The final step of your strategy is to track and analyze your marketing strategy. Monitor the metrics that you have identified during the goal-setting stage and analyze the results.
To generate reports for this stage you might need to use service like Sprout or use the Insights provided by Facebook on your page. You can calibrate the date range to give you a better idea of how your marketing is fairing by far and assess if metrics have been met.
As an example, you can use Page impressions as a metric if your goal was brand awareness. From the start, you must set a realistic goal to reach, for example, 1,000 impression for 1 month. After the month is over, you can run the report to check if the goal was achieved.
These seven steps will give you a head start to plot your Facebook marketing strategy. These will help you navigate through your marketing strategy with ease and ensure that you will set goals that are relevant to your brand.