Did you know that there are types of posts that you can use here on LinkedIn that do not apply to other networks? Want to learn different LinkedIn post ideas, here is the list of posts that you can try right away.

  • Try Original Long-Form Content
  • Share Industry-Adjacent Content
  • Research the Latest and Greatest Trends
  • Do a Little Bragging
  • Find Tips, Tricks, and How-Tos
  • Post Videos and Presentations
  • Make Predictions


1. Try Original Long-Form Content

You can write and publish your own original content on LinkedIn. Publishing your original content on LinkedIn is a great way to get more exposure for yourself and other businesses. This opens you up to an active audience of people who love reading content.

You can add your voice to a network of individuals when you write here. This is a great strategy that can get you noticed by people as an expert in your field. This will help in boosting your professional reputation.

2. Share Industry-Adjacent Content

This is also one of the best LinkedIn post ideas. Consistently sharing information that can get the interest of your clients is the key to good content. Do you know that in industry-adjacent content you write other subjects you’re familiar with that could be helpful to clients?

Write and share content that makes sense and that can make you look like a pro.

3. Research the Latest and Greatest Trends

Timely content is always great for LinkedIn post ideas. Share stories from journals, new blog posts, or any content that is in the moment that concerns either you, your industry, or the network of followers you’ve amassed.

This makes people see you as a thought leader within your own network, positioning you as a professional who’s always in the know

4. Do a Little Bragging

Brands or businesses should not post only business-related content. Your LinkedIn post ideas should include recruiting-friendly mentions and interesting content. This makes you more of a personable company that’s interested in the well-being of readers than a sales-driven entity.

5. Find Tips, Tricks, and How-Tos

Sharing information that can help your audience, regardless of whether they are in a sales cycle with you is a great LinkedIn post idea. This is a way to be seen by people as someone who wants to help and isn’t always selling.

6. Post Videos and Presentations

In times when you’re scratching your head and thinking of LinkedIn posts ideas, ponder what you’re stopping on and watching. Did you find an inspirational video or motivating image? Have you come across an interesting presentation from SlideShare? Don’t hesitate to post it. That is a share-worthy content for your LinkedIn network.

Sharing videos and presentations promote yourself as an insightful person in your industry.

Pro tip: if you want to post a video, edit and put subtitles on it. Studies said that 39% of people are more likely to finish a video with subtitles.

7. Make Predictions

You don’t have to be right or wrong when creating predictions. This is just another way to get a discussion started. Did you find content that you have an opinion about? Share it and add your prediction on the topic as a caption. Or, if you want to spur reader engagement you can ask a question to your audience.