April 14, 2020 – In this article, we give you a few ways to use your LinkedIn account for professional, personal, and organizational success.

LinkedIn is the world’s largest professional networking website. This is used to keep in touch with business associates, co-workers, and clients. It can also boost your profile, build awareness of your brand, and help you to recruit the right people. This is a very important tool for job searches and recruitment, and a great way to stay up to date with industry news, enhance your professional reputation, and increase your brand’s visibility. 

  • Complete Your LinkedIn Profile
  •  Contact and Connect With Other LinkedIn Users
  • Start Talking!
  • Give and Receive Recommendations and Endorsements
  • Use LinkedIn Groups
  • Create Engaging Content Especially for LinkedIn
  • Boost Your Organization’s Profile
  • Observe Professional Etiquette on LinkedIn

1. Complete Your LinkedIn Profile

Your LinkedIn account can be a powerful tool for your brand. Here are the important things to remember in completing your LinkedIn Profile:

  • Put a good-quality image of yourself that is taken by a professional photographer. Try to look smart, smile, and don’t have any distractions in the shot.
  • By adding a background image (sometimes called a “banner” or “cover” image) that reflects your personality and your profession makes your profile sparkle and can attract other users.
  • In your headline, mention your industry and location in 120 characters.
  • Also, put a concise summary of who you are, what you do, and have to offer.
  • Next, put your current position and describe what it involves. Be sure to be specific with it.
  • Add your education details, previous work history, and at least four skills or areas of expertise.

2. Contact and Connect With Other LinkedIn Users

Networking with people and professional organizations in your industry is enabled by LinkedIn, thus you can do anything on this site. You can invite anyone to connect (and accept their invitations to connect with you) if they have their own LinkedIn account to use the site.

3. Start Talking!

After you made connections on LinkedIn, the Messaging facility enables you to have real-time conversations with them. Look out for the green dot beside their profile as this indicates that your connections are online. This is called Active Status.

4. Give and Receive Recommendations and Endorsements

Writing “recommendations” and offering “endorsements” of your skills can be done by your connections for your profile. You can do this likewise.

Recommendations are like personal testimony of the people that emphasize your professional abilities. Aim to collect recommendations by asking people you’ve worked with to write one for you.

Ask them to put in there your particular attributes or achievements that have impressed them.

Meanwhile, endorsements are notifications affirming that you have a particular skill. If your connections endorse you for your leadership skills, for example, it can help you to stand out from the crowd.

5. Use LinkedIn Groups

Members can set up or join groups to discuss ideas and share industry news on LinkedIn. This is a great thing in developing your professional network.

You can look for interesting groups to join using the search bar at the top of your profile page, or you can just look for new groups via the ones you’ve already joined. You’ll be able to join group conversations, ask questions, and send messages to other members once you’re a group member.

6. Create Engaging Content Especially for your LinkedIn Account

In LinkedIn, you can post images, publish simple text updates, and share posts from other users. However, your post should be useful, informative and relevant to your professional connections. 

Via LinkedIn’s Publishing Platform, you can now publish full articles. The articles that you make will appear on your profile. These can be shared by others, and may also appear in search engine results, but you retain the rights to any original content that you publish. In showcasing your industry expertise, this should be a great way to do it.

Another option for delivering high-quality content is by SlideShare. It is embedded in LinkedIn that allows you to post infographics and presentations.

7. Boost Your Organization’s Profile on your LinkedIn Account

Like other sites, LinkedIn can elevate the visibility rate of your business, your company brand, and your products. Also, it can tell your company story too. You can create valuable emotional connections with your potential customers and employees if you do it right.

In order for your consumers, clients, suppliers, and new hires to find your company, consider setting up a company LinkedIn page. Your page administrator can get a picture of the people who visit the page by using LinkedIn analytics. This can aid you in targeting your content more effectively.

LinkedIn can give benefits to your organization in other ways. In using this site, you can research your competition, potential partners, and new suppliers. 

8. Observe Professional Etiquette on your LinkedIn Account

Success on LinkedIn is depending on the development and the consistent good reputation. That’s why it’s essential to appear professional all the time.

Be careful and always be mindful of what you say about your organization.

And lastly, keep this mantra near your heart: honesty is the best policy. You should avoid overselling yourself, and don’t fabricate the facts when you discuss your achievements.