April 09, 2020

There are a lot of sites that allow people to seek a job or establish your business. One of the options is LinkedIn. This provides opportunities for job seekers, attract top talent and establish your company as a thought leader in your industry.

LinkedIn is making it easier than ever for companies to find talented workers because of the rollout of its New Recruiter and Jobs platform this summer.

But to take advantage, you’ll need a LinkedIn company page. Here’s the ultimate guide on how to create a successful LinkedIn business page for your business.


Create a LinkedIn company page

Creating a company page, it will help potential customers to learn more about your business, brand, products, services and job opportunities. You’ll need a personal LinkedIn account and a verified email address to create a LinkedIn company page.

LinkedIn will guide you through the steps of making a company page. If you have any inquiries, you can always visit LinkedIn’s help page. After you created the page, you can now start editing it.

LinkedIn requires you to produce a company description that has 250 and 2,000 characters. The description should have information about your business, like the products and services you offer and your company’s history, vision and mission.

After making the company description, fill in other details like website, where your company is located, company type, company size, and your company’s specialties. Before hitting ‘Publish’ be sure to upload your company logo and cover image.


Create a career page

LinkedIn’s career page allows companies to tell their stories, find the best talent and measure the impact of their goals.

The job seekers can have an inside look at the company’s culture through the Life tab. This allows you to showcase posts from employees, photo galleries, leaders of the company, company insights, and videos. 

At the end of the 2019’s summer, LinkedIn has launched New Recruiter and Jobs. With new features, it is easier and more efficient for users to search for employment or talent. 


Join and create LinkedIn groups

Now it is time to promote your business on LinkedIn.

It is said by Taylor Kincaid, social media director at Online Optimism, that one of the best ways to do this is by creating a LinkedIn group connected to your company page. 

You need to add a title, logo, and description to create a group. Then you need to determine your group’s rules. You can join other existing LinkedIn Groups such as a social media marketing group if you run your company’s social media accounts. 

To establish yourself as a thought leader and industry expert all you need is LinkedIn Groups. 


Tips for using your LinkedIn page


1. Get followers.

You should always look for new followers on LinkedIn. On your company website, you can post a widget to your LinkedIn page, add your LinkedIn information to your email signature and have staff members promote the company page on their accounts. You can also add to your business card your LinkedIn information.

2. Publish and share relevant content.

In any successful marketing campaign, you should know who your audience is and what they want to see on your LinkedIn page. It’s necessary to publish and share content that will benefit your followers. Do not publish too much self-promotion.

3. Set up a content calendar.

It is good for any successful social media accounts to publish regularly. Setting up a content calendar for your posts are suggested by Mancine. You can use Buffer or Hootsuite to easily set up a content calendar.

4. Vary what you post, and capitalize on holidays.

It is very annoying for users to see the same post repeatedly. Try to switch it up and post a nice mixture of video, visual, and regular articles. She also added a suggestion of playing off special holidays or the time of year. 

5. Use tracking and analytics.

Knowing what your audience wants is the best way to offer relevant content to them. You’ll determine what works and what doesn’t by monitoring and tracking past posts. Company Page analytics on LinkedIn allows you to evaluate engagement on your posts, learn trends, understand your follower demographics and learn more about your page traffic.

6. Experiment with video and photos.

LinkedIn, like other sites, has a video and photo feature. You easily can take a video or photo and post it to your timeline. LinkedIn introduced filters and a couple of text styles to its video feature way back in March 2018.  You can also share the looks of your company’s behind-the-scenes or highlight new information on products and services. 

7. Create LinkedIn Showcase Pages.

Using LinkedIn’s Showcase Pages to highlight your brand is suggested by Tommy Burns, a digital marketing specialist at Bluehouse Group. You’re able to spotlight specific parts of your business and share content to a targeted audience with the use of Showcase Pages. Burns has said that a Showcase Page is an extension of your company’s LinkedIn profile.

8. Use sponsored ads.

Just like other social media platforms, LinkedIn allows you to create sponsored ads. Sponsored ads indeed cost money, but they are a more effective way to catch your audience’s attention. You can select freely the geographic range you want your ad to target, the ages of the audience you’re looking, the profession and industries of the audience you’re seeking, and more.