As an entrepreneur, one should know how to persuade their customers. One of the keys is advertising its business effectively. Since nowadays social media became an everyday-used to everyone, entrepreneurs could use this to channel their promotions. Content writing then became one of the vital roles of being an entrepreneur. And as a businessman, one should know what people prefer. People today prefer watching video commercials rather than reading a written one.
According to the last year’s report (2018), the annual amount of at least $20,000 is the average business spends in creating video content.
For startups in the business industry, you may be anxious to hire a professional video production company because they could be very expensive especially if you have a low financial budget. But fear not— even with little financial resource a great video content can be made.
You want to know how?
Here is the list of people that you want to be on your team:
The Person Behind the Camera
The cameraman is the most important person in creating your video content. Without the person behind the camera, a video can’t be made. It is recommendable to recruit professionals from the field of videography or cinematography if you have any budget in your pocket. In doing so, it may shock you to know how affordable their rate can be.
Robert Palmers once said in Indie Film and Reality TV Producer, “There are a lot of cinematographers in any city hungry for work. So if you post an advertisement on the sites like Craigslist, Mandy or ProductionHub, you should be able to get a great videographer for as low as $500 for a full day. Up and coming ones straight out of college may even do it for $150 to get experience”.
A cinematographer’s performance can be measured through the quality of his demo reel. They can have different styles. In choosing one, you may want to look for someone who has greater experience in the said field that can satisfy your demands or goals in your video.
Also, most of them are very skilled and more experienced who studied from film schools and made lots of film projects. Having them in your team is a great advantage in shooting your content at ease.
On the other hand, if you have zero budget to hire a professional then try searching among the employee in your company. You may not need to look too far for someone as good and passionately skilled behind the camera. They might turn out to be greater than as expected.
Planning what to say in front of the camera and how to say it is important before starting the filming. Is crafting a script is not your strong point or forte and wants to go to a marketing writer to help you out? Unlike the cinematographers, hiring a professional writer could cost a hefty price. Yet other writers will willingly help your project even with your tight budget.
Below is a list of a plan of what you’re going to say in your film:
- Determine what message you want to convey to your audience.
- Strategize on how you are going to communicate with them. Are you going to do an interview with the CEO about the key points on the camera? Are you going to interview costumers or do a voice-over during product shots?
- Or are you going to use a marketing strategy like ‘call to action’ in your video? How will you do it?
- Is it going to be long or short? (It would be better to choose the latter)
- Do extra shots or footage that is connected to your story. This will come in handy later during the editing session.
In creating a video, one must also consider how are you going to express your brand’s voice in the video. To look appealing to your investors and C-level execs, do you need to make a professional-looking video? Or does your footage needed to be funny to attract the “Generation Y’? Search and look around the YouTube, you will see how others filmed their that is similar to what you’re trying to create. Afterward, take notes to these and share it with your team.
The Sound Person
You may think that finding a sound person is not essential? Mostly, amateurs in the industry of filmmaking don’t consider finding one but not the professionals.
Why do we need them? Simple—– to remove outside noise in our videos. Have you ever encounter filming a scene and later you’ll discover while editing that you can hear a faint dog’s bark in the background which you didn’t notice before. Here comes the sound person to fix it.
You can hire a dedicated sound person if you have a budget. But if you are little for it, then you can plan with your cinematographer for a strategy.
Palmer added this statement, “If you can’t afford a professional sound person then strategically place an iPhone (with all its settings on silent) to capture additional audio so if there’s a wind sound on the main microphone then it may not be on the iPhone’s recording. This is an Indie film-making hack at its finest.”
It is said by Philip Seymore Hoofman that “the film is made in the editing room”.
The last part of film making is the editing. If you have the budget you can afford to hire a professional external editor and if not then you can do editing all on your own in your house. There are lots of editing software that you can download free or would only cost cheaply. Many companies are starting to do the task of editing all by themselves.
There are basic steps that you may want to apply in editing. Here are the following:
- Upload the taken filmed shots onto your editing platform.
- If you happen to record the sound separately, then try syncing it to your footage.
- You need to cut out all the footage like bloopers, background noise, etc.
- Arrange your footages according to the story that’s planned.
- If possible, you can consider using stock footage to make your video more engaging (e.g. if someone is talking about the increase in the property prices in San Francisco, you may cut to a stock footage scene pf the San Francisco’s skyline). Or, search through online websites that have stock footage and music in it so you can use it easily in your editing. But if you happen to use another editing software, you can buy stock footage from online websites (e.g. Shutterstock and iStockphoto).
- Don’t forget to add intro and ending music or put music playing softly throughout the background.
- Here’s the final phase of the editing: adding the graphics.
- But of course, don’t forget to put your website and social media details. If ever there is a call to action, then make it clear throughout the video.
Also, another to consider in mind is do you need to create another version of the same video for other channels? A two-minute video is good for the website like YouTube. On the other hand, on social media audiences prefer shorter.
Forming the right and reliable team and tools in hand, it is plausible for you, a newbie in business, to quickly master the art of film making with a microbudget.
Most importantly, working on the film and editing is fun. Work and have fun!